August 30, 2018
How Nova Launched on Indiegogo
Getting a great idea of the ground is never easy. I guess that’s why they call it a ‘start-up’. Your learning curve needs to be more compressed and you need to adapt quickly to ensure your start-up – stays up.
One of the biggest challenges, usually, is taking the idea to the market. Is the market right? Is the market ready? And what’s the best catchment for your market – in short, understanding the market fit. That’s why we felt crowdfunding is the best way to test the waters. It allows us to go to market and gives the right amount of encouragement through crowdfunding validation – with the least amount of exposure.